Raya Integration - Offering

Enhance Your ‘Share-of-Customer’ The relentless economics of customer retention today, means your business is in constant competition to extend its client base and optimize the profitability of existing customers. Customer Relationship Management (CRM) is a set of customer centric business methodologies and systems that enable the acquisition and deployment of valuable knowledge about your clients. By helping you know your clientele better, CRM allows you to sell your products and services more effectively. CRM boosts the profitability of your existing customer base, by enhancing your ‘share-of-customer’, not just your ‘share of market’. As such, it is an
invaluable tool for planning marketing campaigns and formulating business strategy.

Know Your Customer Better
The CRM process is often referred to as a cycle because systems and methodologies deployed are repeatable to ensure a continuous improvement in results. Our CRM solutions begin with an assessment phase: we guide you through this technology intensive stage, offering you the tools to gather and analyze data on customer habits and attributes, and develop a behavioral model for your client base. For accuracy, this process must include customer interaction: our CRM systems include an enabling network of “touch points” by which your company can establish and maintain long-lasting and mutually beneficial interactive relationships with your client base. The data gathered is used in the planning phase where marketing campaigns and strategies are devised. The final stage of CRM is execution: here campaigns are implemented and the results of these carefully tracked using state-of-the-art technology. We offer CRM solutions based on Oracle, Microsoft and Siebel.

Manage Your Business Processes Effectively
At Raya Integration we offer you the CRM solutions to help you sift through mountains of data to extract essential information on customers. CRM combines a range of technologies - from data warehousing and parallel computing, to Olap, data mining and associated technologies – to enable you to reach out to your customer base in new and improved ways, integrating new channels of communication and distribution into your business process.

For more information, please email us at:Crm@rayaintegration.com